Devil on your shoulder (![[info]](http://l-stat.livejournal.com/img/userinfo.gif){kind=small} soundofwater) wrote,@ 2006-08-16 13:14:00 |
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I'm opening a hypnosis practice
Two years after receiving my NGH certification in hypnotherapy, I'm finally going to open a practice. Imagine this headline: "Renowned Self-Development Author Now Makes His Services Available to the Public." Well, renowned or not, there's a prevalent belief that publication gives a person authority (literally, author-ity), and I'm going to leverage that position into a new career.
I've done the math, and the numbers make sense. Just 10 billable hours a week (which means perhaps 20 hours of my time) will result in a good income. I want to reach that goal by the end of the year, then start working full-time after New Year's, when everybody is driven to meet their resolutions.
I'm meeting with a lawyer tomorrow, have a possible business partner who wants to timeshare office space with me, and might be able to secure a small investment from my parents. Love money is the best money; for everything else, there's MasterCard.
Because I've been performing hypnosis free of charge for friends, there's already a network of people in Toronto who can vouch for the work I do. I'm going to set up a formal referral system to take full advantage of this network.
I'm also going to start teaching free lectures to the public, not specifically about hypnosis, but about living consciously and the malleability of beliefs. Public speaking has become one of my biggest passions and it's a good way to develop a reputation and client base.
I want to spend as little money on paid advertising as possible. Any advertising I have would sell the result ("When all your colleagues' eyes are on you, I'll teach you how to speak with confidence") without mentioning the tool I use to achieve it. That's because the result is vitally important, and the tool is not. Clients will find out that I use hypnosis when they phone me.
I guarantee my results, which means that if I can't help somebody quit smoking or overcome their fear of public speaking, I don't get paid. My success rate is high enough that I can absorb the occasional failure.
This is an exciting move for me. I'm going to improve a lot of people's lives, refine my ability to create lasting changes in my clients and, as a natural side effect, make a fascinating study of human nature. It will be good preparation for whatever future career this practice springboards into.
Two years after receiving my NGH certification in hypnotherapy, I'm finally going to open a practice. Imagine this headline: "Renowned Self-Development Author Now Makes His Services Available to the Public." Well, renowned or not, there's a prevalent belief that publication gives a person authority (literally, author-ity), and I'm going to leverage that position into a new career.
I've done the math, and the numbers make sense. Just 10 billable hours a week (which means perhaps 20 hours of my time) will result in a good income. I want to reach that goal by the end of the year, then start working full-time after New Year's, when everybody is driven to meet their resolutions.
I'm meeting with a lawyer tomorrow, have a possible business partner who wants to timeshare office space with me, and might be able to secure a small investment from my parents. Love money is the best money; for everything else, there's MasterCard.
Because I've been performing hypnosis free of charge for friends, there's already a network of people in Toronto who can vouch for the work I do. I'm going to set up a formal referral system to take full advantage of this network.
I'm also going to start teaching free lectures to the public, not specifically about hypnosis, but about living consciously and the malleability of beliefs. Public speaking has become one of my biggest passions and it's a good way to develop a reputation and client base.
I want to spend as little money on paid advertising as possible. Any advertising I have would sell the result ("When all your colleagues' eyes are on you, I'll teach you how to speak with confidence") without mentioning the tool I use to achieve it. That's because the result is vitally important, and the tool is not. Clients will find out that I use hypnosis when they phone me.
I guarantee my results, which means that if I can't help somebody quit smoking or overcome their fear of public speaking, I don't get paid. My success rate is high enough that I can absorb the occasional failure.
This is an exciting move for me. I'm going to improve a lot of people's lives, refine my ability to create lasting changes in my clients and, as a natural side effect, make a fascinating study of human nature. It will be good preparation for whatever future career this practice springboards into.
